Carlos Soares Realtor's Blog

The Value of Buyer Representation Agreements and How They Can Help You Build Business

by CARLOS SOARES on 07/18/11

By Marc Gould

 

 

RISMEDIA, July 18, 2011—Today’sreal estate market requires an agent that continues to deliver the traditional customer service that brought them success during the boom years, while implementing new technologies and marketing strategies to stand out from the crowd. And with consumers acting more independently in the home-buying process than ever before, agents who understand and explain the value of buyer representation can not only save themselves time and money, but they can set the standard for future business as well.

 

Traditionally, the buyer representation agreement is a legal document that formalizes a client’s working relationship with a particular buyer’s representative. It is designed to detail the services a client is entitled to as well as the expectations of the buyer’s agent. By defining the expectations of both parties up front, an agent reduces his or her risk while at the same time elevating the level of service he or she can provide

 

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